By Andreea Mihaescu

Yogoody joins Benfica and conquers USA

Developed by Anabela Ferreira, 1.2.3 YOG is a powdered food with pre- and probiotics, notable for its 12-month shelf life and no need for refrigeration in the logistics chain. With a simple three-step process, the product has already won awards and is on sale in Auchan supermarkets, Wells parapharmacies and online.

The Porto startup Yogoody reached a new partnership with Benfica to commercialise the revolutionary 1.2.3 YOG, combining the benefits of liquid yogurt with the practicality of the powder format. Available from March, with the signature of Clube das Águias, the product has already been launched in the USA, with plans to expand to other European markets, especially the United Kingdom.

The founder announced plans to invest in its own production unit this year, boosting growth and facilitating the entry into the USA and the global promotion of Yogoody. With the aim of being present at food sector fairs and consolidating positions in European markets, the startup, which has already created seven direct jobs, is also going through a rebranding process to strengthen its presence in the market.

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