By Andreea Mihaescu

Innovation is part of Yogoody's DNA

Hipersuper praises Yogoody for its innovation as a differentiating factor in national production, seeking to find new ways to stand out, expand its offer, be more sustainable and create synergies. According to Anabela Ferreira, founder of the company, the idea arose from the need to present a richer and more functional nutritional formulation, similar to traditional yogurt, but in powder format to add water. The product took 12 months to develop, aiming to guarantee the quality, flavor, texture, viability and longevity of the yogurt cultures.

Yogoody aims to launch new products in 2024 and expand its presence in Portugal and international markets, always keeping innovation as a central element. The founder anticipates a year full of news that will surprise the brand's followers.

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